Why You Should Consider Hiring a Freelance SEO Writer to Help You Rank
Quality online content can greatly serve your marketing goals, whether it’s to increase the visibility of your article or spark the engagement of your latest blog content. A talented Freelance SEO content writer can become a trusted ally in outsourcing content for your blog articles or website, particularly if you choose reputable article writing services to manage your SEO content.
It's pointless to create content that never reaches your audience. When you hire SEO writers who understand SEO, your material will not only be engaging and intriguing, but will also rank highly in searches, bringing more quality traffic to your website. Whether it is for current clients, past clients, or clients you are trying to acquire, we provide SEO Content Writing services and SEO content with the help of our freelance writers.
Log in and post your SEO writing project on The Urban Writers Platform today.
If you are a freelance writer and are looking to join an organization to help provide quality content for the web, apply today! Join our experienced freelance team as an SEO content writer. No experience in SEO? We can upskill you in keyword research, to write SEO content writing, blog writing, and meet tight deadlines even if you do not have an undergraduate degree!
What Is an SEO Content Writer?
If you’re in need to write great content online, crafting blog posts, landing pages, email campaigns, and even Facebook ads can be a challenge especially if one of your skills isn't skilled in content creation. Remember, there’s no shame in outsourcing or hiring someone to create engaging content! You remain the creator of the work: high-quality content would’ve never existed without your ideas.
A talented freelance writer will take your ideas, plans, goals, SEO strategy, and guidance and use them to create a piece of informative content. Good quality content writing is a skill on its own that involves passion for research and marketing, understanding the reader’s needs and the SEO strategy, and having the marketing skill to fuse your vision into the final product that captivates the reader.
Here are a couple of basic online content terms you need to know to understand what SEO writers for hire do before you post SEO writer jobs:
Content writing. Online content writing includes the creation of numerous types of online content, like ebook writing, product descriptions, website copy, press releases, copywriting, blog writing, landing page writing, email writing, advertisements, whitepapers, research articles, and others.
All of these types of content feature different formats, tones, structures, and volume standards, and serve different purposes. However, all forms of content writing have a couple of things in common:
Topic. Each individual form of content writing or creating content normally revolves around a particular topic, whether it’s brand, research, reader, or problem-solving oriented.
Goal. Each piece of writing has one job or multiple jobs. Usually, online marketing content serves a goal to solve a problem for the readers, marketers, or general public, and also provide entertainment, sell a product, or more.
Audience. A quality SEO content writer understands that every piece of online content revolves around audience traits, interests, specificities, problems, needs, and understanding of the topic.
Based on audience knowledge, a good SEO content writer uses their copywriting and editing skills to adjust the tone, structure, and vocabulary to spark an interest and convey the information in a manner suitable for the reader.
Message. Ultimately, SEO content writing, as all writing, serves to send a message. When hiring professional writing services, it is crucial to be crystal clear about the message you want your content to send to consumers, as the message usually stimulates further reading, sales, and other desired actions.
SEO content writing service. Search Engine Optimized (SEO) content includes all content writing types, but accents the principles of SEO. This means that SEO writing, aside from having the quality traits of regular content writing, includes the following:
Special attention to blog post structure by headings and subheadings to abide by preferences of any searching engine, highlighting the logical structure of content and strategic use of keywords.
Structure and keyword distribution of the content to meet search engine requirements in terms of keyword volume and density.
Attention to other content details relevant for search engine optimization, like meta descriptions and tags, backlinks, and anchor texts (words and phrases that serve to link to other relevant articles).
What an SEO Content Writer Does
As you learned in the previous section, a freelance SEO writer crafts articles according to the requirements of the content manager. All content published online requires optimization to be detected by Google, Bing, Yahoo, and others like them and placed in front of a reader.
Google’s algorithm does this by ranking the billions of web pages available online, and SEO writers for hire ensure that your blog post is one of them. They do this by using the following strategies:
SEO research. Aside from regular blog posts or content research, where an SEO content writer will obtain the necessary information for the content, an SEO writer will additionally look for those pieces of information that are most popular and highly ranked.
Skillful SEO writers will also use the technique called ‘skyscraping,’ which involves structuring the information within the article to cover all elements found in the most popular articles and then adding more in-depth information to surpass the highest-ranked articles in quality, depth, and breadth of data.
Keyword utilization. An SEO content writer will make sure that the content is relevant and well-written for the reader, but a talented SEO writer will additionally make sure the keywords and phrases are well-distributed and optimized across the written content, so that the search engine picks it up as a relevant page.
In addition, an SEO writer will put in extra effort to make the keyword usage flow naturally and evenly throughout the page.
Content organization. A quality written piece of content or blog post, structures information with the help of a content strategist in a way that is logical to the topic and reader. However, SEO writers additionally make sure the content is broken down into sensible, logical, and strategic paragraphs to capture the attention of a search engine.
Linking. Last, but not least, you’ll need a certain number of other web pages linked to your written blog posts for the search engine to pick it up easier and place it on the first page of your reader’s Google query. For this, an SEO content writer looks into the best quality page or post on the site to link to the new written content. Additionally SEO content writers also have to be making sure that phrases (anchor texts) where they link these pages come across as natural and organic.
Why Do You Need Professionals for SEO Writing Services?
SEO writing ensures your post or blog content doesn’t only suit the reader but the search engine as well, as it requires SEO research. Ultimately, the algorithms of the engines decide whether or not, and in which order, the final product will be offered to readers. SEO writing and editing ensures that your articles meet the requirements for this, as well as meeting the reader’s expectations.
How Content Affects Your Business/Website
If you post a job to hire an SEO Writer to write or edit your blog posts, your site will depend on their skills to write good quality content. The need to hire an SEO content writer in this day and age is higher than ever. Optimizing your online content to be recognizable to search engines brings many benefits to your brand and business, mainly in terms of:
Audience. SEO writing is based on keywords and, as such, targets the group of readers most likely to search for those keywords. In this sense, SEO writing helps target your desired audience.
There are great resources to profile audience segments based on search trends and to find out which audience groups typically use phrases and words relevant to your website when looking for online content. SEO writing uses this information to include the highest ranked keywords in your content, increasing the chances your content will reach the target audience.
Reach. SEO writing increases the visibility of your website, as being picked up by search engines ensures your content is offered to the largest number of readers. Well-planned SEO can significantly increase the number of potential readers your website will reach.
Conversions. Greater reach ultimately leads to more conversions, which for you, can mean more purchases, subscriptions, memberships, or any other action you hope to see from the website visitor.
Website ranking and performance. Ultimately, brands and businesses don’t profit solely from their products and services. Their company websites can also become a source of passive income, either through a high amount of website traffic or by selling ad space.
The more you optimize your content to meet the requirements of search engines, the higher it will rank. This has the potential to broaden not only your reach to potential target readers and consumers, but also gain additional benefits from website engagement and increased reader loyalty.
Well-optimized content helps your website perform better, as it accounts for technical factors beyond the quality of writing.
How SEO Affects Your Website/Business
Search engine optimization and keyword research, as you already learned, helps gain and engage a greater number of visitors to your website. This can yield many benefits for your business or companies, such as:
Increased brand visibility for companies online
More sales for your projects
More engaged customers on your site
An easier engagement of new customers
Higher return on investment (ROI) from marketing campaigns for projects
Faster reach of new products, news, and launches
And many more
Google Ranking and Penalties
Trusting a quality SEO writer for an article or hiring article writing services ensures not only that your website ranks well but also helps prevent penalties from Google. Certain practices, like wrong keyword research, low-quality content, disorganized content, repetitive information on your website, or oversaturation with keywords and links can result in penalties from Google and other search engines. In this case, your website can become invisible and omitted from search queries, preventing you from reaching your audience.
How to Hire a Professional SEO Article Writer/SEO Writer
Finding a good SEO article writer will be simple if you follow a couple of simple steps:
Design Audience Profile
Before screening for writers, define audience personas, proper keyword research, and segments, which will make it easier for both you and the writer to strategize the content. Next, define website and content goals, which will later serve to shape the content in terms of information, structure, tone, and voice.
Brainstorm Your Content
Research audience preferences in terms of topic, style, voice, information, and other relevant aspects. Find out what are the competitive blog posts and websites your audience profiles enjoy, so you have a clearer picture of what will capture their attention.
List interesting topics and subtopics. Every SEO article starts from a main topic, and it is up to you to decide what the article will revolve around.
Gather inspiring, successful samples from other websites. While your content should be unique, collecting samples from other websites will give a writer something to model and inspire them thematically, in terms of tone, voice, style, and structure.
Hire the Right SEO Writer
Now that you know what type of articles you need, it’s time to find the best SEO content writers to produce the work. But, how does one do that in the sea of talented SEO writers? First things first, it’s essential to gather the information from the previous sections, and screen writers to decide who will be the best fit. The most effective approach to hiring SEO writers is to follow these simple steps (or you can leave the hard work to The Urban Writers):
Review writers. Look into writers’ portfolios, backgrounds, personalities, and writing styles to decide which is the best fit for your project. Next, narrow down your list to a selected few and start the interviewing process.
Interview writers. Interviewing SEO writers consists of testing their suitability and availability for the job (most often by ordering a small sample), inquiring about their interest and ideas for the projects, their work process, etc.
Choose the winner. Whether you’re looking for an individual writer or a company of SEO content writers, you will evaluate the samples you’ve gathered from the creators and review the information to decide who is the best suited individual and business to handle your work.
Negotiate terms. Both freelancers and content writing service companies have their payment terms and conditions, and you’re more than welcome to voice any thoughts and concerns on the matter. While some work with fixed rates, others adjust prices based on the requirements of the content.
It is fairly simple to get your job to write content posted on our Platform at TUW. We’ve already vetted our writers and only take the highest quality SEO content writers on our team. Customers don’t really need to “interview" freelancers in the traditional sense—all communications are done on the Platform.
You can easily order content on our Platform. You simply post the project on our website Platform and then engage with an interested freelance editor or writer or copywriter. You will be able to check samples of their work and skills to ensure they excel at copywriting, editing or just simply to write, and invite them to your team to brainstorm about your new content.
Our recommendation is to get informed from fellow marketers on the job either after choosing the best candidate or while choosing between the final ones to remain sure you trust only the biggest talent to write for you.
Sign the contract. Usually, both freelance SEO writers and content writing services require signing a non-disclosure agreement (NDA) that outlines the job requirements, deadlines, and payment details.
Hire SEO writers to write content
Well-crafted SEO content can boost your sales, increase the awareness and reach of your brand, and bring you closer to your audience. Our SEO content writers can do the keyword research, follow our proven SEO strategy from our highly experienced content strategist, and deliver a final product. A freelance SEO writer who is versed and experienced in writing, can find keywords naturally unlike inexperienced freelance writers out there. The freelance Content writer will manage to meet tight deadlines and write for you.
Since quality SEO writing requires gentle balancing between technical requirements of search engines and a natural, organic, creative approach to sculpting words and conveying messages, a skillful SEO writer or a service can greatly benefit your business.