Do you find yourself scrolling through all the VIP sales and offers from Sephora or your favorite beauty brand? Have you ever looked through the job ads section in your local newspaper in your desire to work in the beauty industry?
Perhaps you've even dreamed of being a beauty copywriter who lives in New York (NY) or walks the hip streets of San Francisco, where you write about green beauty, all things clean, non-toxic health, and beauty.
Well, being a beauty content writer or a beauty copywriter is right up your alley. It is one of those jobs that you can start to create your own content! Yes, the type of content may be of different interest from person to person, but that is the opportunity the market provides!
If you choose to focus on your ability to do more than the bare minimum, you can skip the jobs section on the web!
How Does One Get Started With Freelance Beauty Blogging in the Beauty Industry?
Becoming a freelance blogger in the beauty industry has many different looks, pun intended.
If you're good at English, have proven writing skills, and have a passion for beauty brands, makeup, haircare, and skin care best practices, then beauty copywriting is definitely an avenue you should explore.
Below are a few ways you can get started today:
Start Beauty Blogging—Build Your Personal Brand
Popular ways to start building your brand are through websites and social media. By creating a blog, you are already stimulating engagement with your target audience!
Invest in Continuing Education and Certification
While you don't necessarily need one specific type of college or university degree or certification, most writers are self-starters and/or have a bachelor's degree in a relevant field. Writing and editing a blog requires skills, and this is how you get them!
Connect With Your Favorite Brands
Do you have any favorite brands that inspire you? You can thank a beauty copywriter for that stellar, evocative marketing copy that made you buy the product you use on a regular basis!
Engage with your favorite companies. Participate in their giveaways, share your favorite products, and tag them. Remember, their customers can easily become avid viewers of your content!
Network, Connect, and Collaborate
Attend networking events, store openings, and brand launch parties. If you don't get a response to the email you sent days ago, don't lose hope! All you need to do is send a follow-up email expressing your continued interest in networking and collaborating!
Your collaboration with others may even become a full-time job! Creating new trends, updating your resume, capitalizing on free samples, and researching the gaps within the industry are all ways to do more than the minimum.
Not to mention that you're more likely to be the one a business will hire, whether it be creating content for them or overseeing the team that will sell products. You may even find yourself interacting with other bloggers or becoming a social media specialist.
Sign Up for That Latest Job Alert From Your Fave Employers
Most employers don't advertise their available jobs publicly. Even if you come across an ad that was posted days ago, if you want to be in the industry but still create content, why not shoot your shot!?
Sign up for that job alert using the search terms "beauty content writer" and "beauty copywriter." The competition for beauty copywriting jobs is cutthroat, so be the early bird who gets the dream job.
If a job is available for more than 48 hours in the search results tab, it's probably already too late.
What Are the Pros and Cons of Being a Beauty Copywriter?
When looking at the beauty industry, there will always be plenty of job opportunities to choose from because new beauty brands are launching every single day.
If a business doesn't respond to a phone call you made days ago, don't sweat that they don't speak to you! You can move on to the next opportunity!
Every beauty company has job ads, a "job alert" for their next ideal match, copy writing, and any other activity that is relevant to their company or product suite.
You'll be crafting their origin story that will live on their marketing collateral, such as brochures, websites, flyers, social media, and more! Now, although you might hit a content block every now and then, that is the only con that we could really think of.
How Much Do Freelance Writers Make?
Freelance beauty copywriters charge per word, per hour (from $15–$25, up to $70–$150 per hour), by article, or based on an in-house contract, i.e., a full-time in-house content writer at Oozle Media earns anywhere from $40K to $53K per year.
As a freelancer, you may earn double this amount if you have proven writing skills, editorial experience, and a combination of versatile skills such as video editing, photography, and marketing.
Your pay as a full-time employee or a freelance writer could vary geographically. For instance, the editorial pay you get in New York (NY) will be different from that in San Francisco.
Whether you choose to write product reviews, blog articles or create a vlog, being a full-time beauty content writer can be a lucrative career choice. Freelance beauty blogging is here to stay for a long time.
Your passion for beauty can extend further than customer service, if you so wish. We even get beauty and lifestyle-related orders at The Urban Writers. What a perfect avenue into the freelance industry, right?
You have the potential to override the lost responses and opportunities from the emails you sent days ago. Why continue writing about trends when you can create them? Better yet, why not do some forecast writing about beauty trends? The opportunities really are endless!