How to Find the Best Freelance Content Writers
When it comes to content marketing, the content you create such as quality, type, and originality are vital to whether your strategies are successful or not.
Finding professional content writers may seem easy now, but when it comes to hiring the best content writer for your business, the decision should be anything but easy.
So, what should you look for when hiring the best content writer for you? Content writers who can create lead-generating content, find new content ideas, and receive high levels of online engagement from their created content are just a few things to look out for.
The next question you may ask is: Where do I find experienced writers who possess the writing skills to create high-quality content?
We are so glad you asked! In this article, not only will we tell you how to hire the best content writers, but where you can find them too!
Log in and post your Content writing project on The Urban Writers Platform today.
Professional Content Writers
Most companies rely on content marketing to engage with their target audience and to ensure that they create top-notch content.
There are numerous digital marketing platforms and channels where content creation and experienced writing are required, which is why there are also a variety of content writers to choose from.
There are full-time writers, freelance writers, and even content writers specializing in specific content creation.
Here are just a few examples of the content type or creative writing that most business owners require:
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Social media marketing
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Blog articles and blog posts
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Website content writer
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Content creation for web pages
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Landing pages
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Press releases
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City pages
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Ecommerce content
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Product descriptions
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Job boards and ads
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White papers
As you can see, the demand for writers who have experience in writing or creating content is high, which is also why there are unlimited choices when hiring freelance content writers.
There are a few things you'll want to keep in mind when hiring for content writing services, whether it's through a writer finder, company, or even a search engine.
What to Look for When Hiring a Freelance Content Writer
Depending on the type of content you need created, there are still a few more things to consider when it comes to finding the perfect writer for your needs.
To help you narrow down your options, we have provided a checklist of questions that you can ask yourself before you post job ads or decide on what type of writer applicants you are looking for.
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Are you looking for a freelance writer or a full-time writer?
It's important to decide whether you are looking to hire freelance writers just to create content or an in-house, full-time content writer. This will make a difference when drawing up your marketing budget.
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Will your rates be a fixed price, or will you pay per hour?
If one freelance writer charges double what another charges, it does not necessarily mean they are the best writer out of the two.
Your best bet is to conduct some research beforehand to get an idea of the average fixed and per hour/per word rates. This will ensure you don't end up paying high prices for low-quality content.
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Mother Tongue: Multilingual, bilingual, or native language?
When reviewing potential content writers, you will want to consider whether they need to be fluent in, or able to translate, other languages.
This is can be helpful when your business is global and your web pages can be viewed in various languages, offering more diversity to potential clients.
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What is your average written word count? Long-form or short-form?
This question is essential to a business owner because if you are looking for a long-form writer to create compelling content for an article, hiring writers specializing in writing content for social media or short-form, posts would not be a great choice.
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Will you require writing samples or previously written content?
Asking freelance writers to provide writing samples or samples of their previously published content can be standard procedure. You want to be able to see the quality of work they are capable of producing. You want to know potentially what you'll be paying for!
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Where will the writers be based?
With most employees working from home these days, it is a simple process to hire content writers without ever meeting them face-to-face, so their location isn't usually a deciding factor.
However, there are business owners who prefer to find writers willing to take on in-house positions for which location and transportation, or lack thereof, play a significant role in finances.
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What are your requirements?
This is an important question to consider as you want to hire someone qualified for the position. There are specific requirements that need to be in place or that writers need to have in order to be able to complete the work efficiently.
For example, if the position is remote, then a PC with a stable and reliable internet connection would be a must, as well as the content writer's responsibility—along with knowledge of search engines and how to navigate them to produce original and engaging content.
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Do you want the possibility of revisions?
When hiring content writers, it is not uncommon for you not to be on the same page in terms of voice, style, or tone. Because this often happens (we are all human), an important question that you should be asking is whether they have a revision policy, and if they do, what are the terms? You don't want to end up paying double because you missed the fine print.
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Will you need content delivered by a certain time?
When you have a business to run, it can be easy to overlook the obvious or basic questions like this one. If you have a pre-existing schedule for posting content, then ask what the expected turnaround time is for what you need. You want to know all of this information up front so you don't miss a deadline later!
There are many more questions you should have answered before committing to a content writing service. Depending on how you go about it, you can usually find them by doing a basic search. The best way to get all your ducks in a row is to make a list of what you need to know before asking or researching. It can look something like this:
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SEO approaches
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Research process
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HTML skill
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Delivery time
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Revision policy
Content Writers for Hire
So you know what you want and how you want it done, but you still aren't convinced you should hire content writers instead of handling it yourself. Fair enough. We'll keep going!
Have you heard the phrase “content is king?” Well, it's more of a fact than a phrase because we live in the digital age where everything about anything can be found online. All of that information you see on the search engine's results page?
That is content, and the more custom high-quality content you can create, the better the results you will receive from your content marketing. Apart from having enough on your plate already, here are a few more things to think about.
Too Much Work Is a Recipe for Disaster
It takes more than creating social media content or building a web page to get you noticed. No matter how great your content manager or account manager is, their skill sets are better used in management.
Trying to get one person to do everything will only lead to balls being dropped, and when things start slipping, people start losing interest.
You may think that hiring a team of freelance writers to write content for your brand sounds ludicrous, but let’s take a quick look at what content is needed for both large and small business branding:
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Social media presence
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Blog posts
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Articles
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Website copy
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Product descriptions
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Video scripts
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Search Engine Optimization
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Social media campaigns
And that is just naming a few. Having original or custom content requires having a great writer, an experienced writer whose strengths fall in line with what you're seeking. Even expert writers have stronger qualities in some aspects of their creative writing and not in others.
For example, where one content writer may excel in creating high-quality content for website copy such as blog posts, another content writer's strength could lie in writing content for press releases or white papers.
Consistency is Key
Another reason why hiring content writers to create quality content is a must is for consistency. Life happens, and as much as we all would love to stick to schedules and have things go right all the time, it just doesn't always happen that way.
Freelance writers are there to create content for you when life happens, and because written content is what they do, you can always rely on them to keep up the consistency and deliver high-quality content writing.
Where Do You Find Professional Content Writers?
At the end of the day, content writing is what a freelance writer depends on as their primary source of income. So not only will you be doing yourself a favor by hiring them, but you are also allowing them to provide for themselves, for their families.
If you prefer to look for writers your own way, then hopefully, this article has given you some idea as to what you should look out for. But if you are leaning more toward a company's content writing service, then you are in luck!
Hire Freelance Content Writers
Whether you are looking at hiring content writers for blog posts, website content, press releases, or social media posts, there are a number of ways you can search for them as well as numerous platforms that offer content writing services.
But why look any further than where you are right now? Let's start and stick with the best!
The Urban Writers
Imagine a company that offers ghostwriting and content writing for each and every topic you can think of, delivered in the style of your choosing, and written by an expert and friendly professionals.
Well, imagine no more because that's exactly what The Urban Writers has to offer. Not only do our writers go through an extensive vetting process, but they are also trained and tested on all writing styles beforehand.
Looking for Original, Creative, and Engaging Content?
As we said before, why look any further? Without going into too much detail, here are a few of the services our freelancers offer:
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Blog posts
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Website copy
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Case studies
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Email copy
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Ebooks
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White papers
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Product descriptions
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Press releases
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Social media content
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Video scripts
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Newsletters
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Transcriptions
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Content tune-ups
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Web pages
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Infographics
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Newsletters
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Video and animation scripts
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Ecommerce content
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Articles
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Web copy
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Technical content
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Website content
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Local SEO city pages
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Illustrations
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Book cover design
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Book descriptions
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Narration
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Content translation
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Editing
The BEST thing about The Urban Writers is that we also offer inclusive packages so that you can be involved in the process from the very beginning right through to the very end.
With thousands of writers and editors for you to choose from, you will never feel more involved in the process than you with The Urban Writers. Also, you will have access to what is being written in real time so you will never miss a single detail!
Focused on customer satisfaction, original content, and stellar delivery, why would anyone need to look further than The Urban Writers?
Freelance Writers With The Urban Writers
After reading through the article you should have a better idea of content writing (or freelance writing), what questions to ask, the reasons why you should hire a content writer, and where to find them.
But if you still have any questions that haven't been answered, be sure to have a peek at the frequently asked questions and answers section below.
FAQs
Q: How do I find the best content writing services?
A: You are most likely to find quality writers through referrals and word of mouth. It's common to take advice from people who have already worked with or are currently working with the writers and experienced the work. You can also post on a job board or a website's job board and have writers apply for the position, or make use of a writer finder.
Q: How much does it cost to hire a professional writer?
A: There is no set amount that is “right” when hiring a professional writer. There are plenty of sites that advertise cheap freelancers, but unfortunately, due to the nature of the digital marketing era, there is no guarantee that you will get what you pay for. The best way to think of it is as a return on investment. If you want an article written that is professional, engaging, and original, you will be paying for high-quality work at a higher price. The same can be said for cheaper services, they may offer lower quality content.
Q: What is the job description of a content writer?
A: In the content writing industry, a content writer is responsible for using the written word to communicate information about a client's products, services, or industry; as well as for editing their work for tone, style, clarity, grammar, and formatting.
Q: How do I hire a full-time content writer?
A: After deciding whether you want a full-time in-house writer or not, the next steps would be to define what your content needs are and what your budget is. Once you have those decided, you would then interview, negotiate, and begin working with your selected writer.
Q: What is SEO content writing?
A: The main goal of SEO content is to advertise on the first page of search engines such as Google, Bing, Yahoo and so on. In the process, the writer will research keywords, create relevant content in line with users' intent, and optimize the headers for easier navigation.
Q: Is a content writer the same as a freelance writer?
A: No, they are not the same. A freelance writer is an expert in their field of work and willing to provide content for clients at their convenience. A content writer writes content on any required topic for websites, social media, blogs, ebooks, white papers, and many other platforms. They also work with businesses to find the best sources of information and deliver it with the appropriate tone of voice.
Q: What is a paid job board?
A: A paid job board is a website that is used by employers to advertise a specific position, role, or job that they have available. Similar to a normal job board website with the only difference being that the paid posting requires users payments. This is most likely due to them having advanced networks, features, or external connections with a higher success rate.
