So, you're wondering if your business needs a blog.
Yes. Yes, it does.
When you're wearing multiple hats, carving out the time to write meaningful small business blogs probably sounds like overkill. After all, you've got more important things to handle, right?
Boosting your brand is integral to any small business. That's why you need to use blogs to promote your business, grow its visibility, and increase your organic marketing. All of which translates into absolutely-free publicity.
Small business blogs matter! While blogging for entrepreneurs might seem like just another unwanted thing to add your to-do list, it can help you become an authority in your field, boost revenue, and feature your most important products and services.
Here's the lowdown on why your business needs a blog and how you can start blogging successfully right away.
Brand-Boosting Blogging for Entrepreneurs: Five Reasons Every Business Needs a Blog
Repeat after us … Blogging boosts brands and builds business.
You probably work tirelessly every day to make sure your business gets customers and continues to grow. That's the goal after all.
You check out radio-ad pitches, listen to TV execs who swear you need to buy a commercial from them because they're the best, and try to spread your dwindling marketing budget out over pay-per-click ads, social media, and even brochures.
But if you don't have a blog, you're missing out on the best marketing that zero-dollars can buy.
Does Your Business Need a Blog?
We already told you that you do ... but here's why!
No one does what you do better than you do it.
Word-of-mouth from your most loyal clients isn't fast enough to grow your business the way you want to and, short of shouting from the rooftops, it's difficult to get your business the immediate attention it deserves.
That's why you need to blog.
These are our top five reasons why you should use blogs to promote your business.
1. The Fame
Whether you like it or not, successful marketing is all about the fame of becoming a household name. It doesn't matter if you're the self-proclaimed biscuit queen of Billericay if no one knows who you are.
A blog provides you with the totally-free opportunity to share your amazing talents and best business skills.
2. The Chance to Tell Your Story
You might have a five-star website, but it's probably lacking the personality of a blog.
Websites are professional ways to highlight your business's products and services, but they fundamentally lack the ability to foster meaningful brand interactions, impressions, and engagements with your customers.
Small business blogs let you be you; showcasing your unique experiences and perspectives in a way that connects with your audience.
3. To Become an Authority and Industry Leader
You need to be the go-to trusted source for your business type.
Think of the places you turn to for immediate help and advice on specific topics. You probably hit up Google to look for information or directly visit a certain company to see what they suggest.
You need to be these businesses.
Blogs are an amazing way for businesses to not only attract customers but to offer help, assistance, and support. They help you stand out from your competition by being seen as a trusted authority for information pertaining to your industry.
People who consult your blog for information are more likely to become long-term customers.
4. Showcase New Products and Services
If you have an awesome new product or service you want to advertise, it can be hard to get sales right out of the gate. Blogs offer business owners the perfect way to showcase their latest and greatest offerings in a way that connects with customers.
Cramming 1,000 words about a new shoe or tree cutting service into a Facebook post might seem great, but in a world that operates on a constant scroll, your thousand words will likely fail to capture the attention of your audience.
Blogs let you provide background and information on virtually anything. Writing about things that matter to your business and consumers from unique perspectives engages clients and boosts your popularity.
Think of it as a free opportunity to soft-sell prospective customers and repeat clientele.
5. The Found Factor
Nothing matters more than customers being able to find you. Whether you're the best or the worst in the biz, people have to be able to find you first before they can experience what you do.
That's why you need to be number one on the search page.
Blogs provide blank digital canvases that can be used to improve your Search Engine Results Page (SERP) rankings.
Landing a coveted first-page placement takes skill because it's a science.
Algorithms constantly crawl through millions of websites every day looking for new information, media, and content. By posting a blog just once a week, you'll improve your rankings and potential customer exposure.
You can maximize your blog's impact by using Search Engine Optimization (SEO) tactics directly in your writing to strengthen your site's ranking, performance, conversions, and revenues.
Blogs are a business for a reason; they're completely free money makers.
Writing a Business Blog: Everything You Need to Know
Ok, so you're totally smitten with blog writing now and can't wait to start yours!
But how do you write a small business blog?
How Do I Write a Business Blog?
Whether it's blogging for entrepreneurs or blogging for big business, blogs are all about a few key things:
- Engaging Content
- Valuable Information
- Awesome Writing
- Unique Perspectives
Your blog should answer important questions related to your industry.
Do I really need my oil changed every six months? Can cupcakes actually be good for you? Will a glass of wine a day really reduce my belly fat?
Try to answer interesting questions that people will actually want to learn more about.
Answering common questions with engaging writing won't just inform your audience and turn your business into a credible source for information; it will also grow your customer base and improve your search rankings.
From answering questions in unique ways to featuring your business offerings, you'll never have to worry about writer's block with unlimited writing avenues and endless topic opportunities.
Is Blogging Still Relevant in 2020?
Blogging is totally where it's at in 2020. There are more than half a billion blogs out there that are capitalizing on the power of the world wide web.
That means yours really needs to shine.
Use blogs to promote your business easily with our inside info.
Use Blogs to Promote Your Business
Blogs that are used to promote businesses are concerned about just one thing: the almighty bottom dollar.
Business blogs promote and grow businesses by:
- Growing customer-bases and attracting new clientele
- Increasing organic marketing reach, which also means spending less on ads
- Creating a platform to capture and create a marketing database through
- Improving SEO
- Increasing SERP rankings
Guess what all of these things have in common? They're all part of making your business more money.
How Are Blogs Used in Business?
We've told you why they're used, but how do you actually use blogs to build your business?
It's simple! Just incorporate a blog page directly into your main site.
By having a designated blog link on your site, you'll easily be able to write, publish, edit, and share your new blogs. Web crawlers will automatically pick up on your new material and rank your site based on your SEO.
Incorporating SEO material into your blog is important, so make sure you do it! If you're not sure how to write using SEO, just learning a few simple SEO skills to drive traffic can help boost your writing's effectiveness immediately.
Writing Small Business Blogs That Increase Web Traffic
Getting your site noticed is the main goal of having a blog. By getting more visitors to your site, you'll be putting your brand in front of more prospective clients and increasing more purchasing opportunities; key factors for successful businesses.
Sounds pretty easy, right?
Known as conversions, website traffic that results in a purchase is the end-goal of business blog writing. It's all about putting more money in your pocket.
Think of business blog writing as the free-promotional offer you might get at a store. Your blog provides customers with valuable access to information at absolutely no cost to them. It's just an additional perk your business offers.
The best business blogs have a healthy mix of content, imagery, and video embedded in their blogs. They're easy to read and incorporate multiple mediums to strengthen their messaging. Search engines like Google love them.
Truly awesome small business blogs also incorporate links to other pages on their businesses site. Doing this helps customers spend more time on your site by providing links to additional writing content that will drive your business.
See how we did that?
Blogging for Entrepreneurs: Use Blogs to Promote Your Business With SEO
You need to get your small business blog written, published, and SEO optimized ASAP.
If writing isn't your expertise or the crazy world of SEO is just more than you can take on at the moment, you shouldn't abandon the idea of writing a small business blog altogether.
Hiring a ghostwriter who can provide professional SEO experience and deliver captivating writing is an easy and inexpensive way to publish a truly exceptional blog.
For business pros who are ready to put their own pen to paper, you should capitalize on your blogging efforts by using basic best SEO practices such as:
- Including videos and imagery in your blog that use keywords in the file name
- Using multiple keywords or phrases that are commonly used in your industry
- Avoiding putting too many keywords into your content
- Using location-specific keywords if your business services a specific area
- Writing a really engaging meta description
- Creating an intriguing title that incorporates SEO keywords
- Writing content that accurately answers questions and provides information
SEO content is king when you're blog writing, so make sure you've paid attention to all the little details if you want to make a big social splash.
Small Business Blogs That Pack a Punch
Small business blogs need to be interesting to read, written with personality, and should absolutely pique the interest of the reader.
You can write blogs that have already addressed issues or questions but should always be on the lookout for truly unique story ideas to bring your business to life.
You'll want to make sure your business isn't just found but that your visitors stay on your site and keep visiting you to make the most out of your writing endeavors.
Small Business Blogs Are Essential to Your Marketing Strategy
Make a plan and schedule the time now. Incorporate your blog directly into your company's marketing strategy.
Plan to write a blog at least once a week, and take the time to come up with some really unique content ideas. From that new pair of pumps hitting the shelf to the anticipated Christmas rush, make sure your blog jibes with your overall strategy.
Think of it as an outline for the year. Not only will it help you strategize your businesses marketing efforts, but it will also help you put your best forward when it comes to your weekly writing regiment.
The Write Blogs Make Cents
Whatever you do, and whatever you write about, make it count. You only get one chance to make a first impression, and that first impression can lead to years of additional revenue and interactions—all from just one post.
Make sure to write big, from the heart, and with the style only your business has.