Publishing Family and Relationship Self Help – The Urban Writers

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Publishing Family and Relationship Self-Help Books

by The Urban Writers

No matter what type of problem someone may have, there’s a high chance that someone has probably struggled with it before. Self-help books exist to let people know that they aren’t alone in their struggles, that they’ve been worked through before, and that there are tools out there that can help them.

Self-help books on relationships and families help them to work through social situations of different kinds. Experts or simply people who can relate to certain issues can share their knowledge and experience with others to help them.

Almost everyone wants to achieve success in their relationships. We will assist you in developing an idea for your book and in structuring so as to achieve the greatest impact on readers. Here's how it works.


Offer Practical Relationship Advice

People love to read about stories from authors that they know have overcome challenges. If you have been married for 40 years and are writing a book about a successful marriage, your content could be seen as more reliable. Readers will be interested in your experience raising children and grandchildren.

It’s important to build trust with your readers, so talking about your own experiences and observations is key. Additionally, it establishes your credibility as an authority on the topic. Even if your advice isn’t specific to marriage, everyone experiences relationships whether romantic or platonic, so self-help books can help people to navigate those.

Can You Write If You Are Not an Expert?

Doctorates from swanky universities will certainly help, but some of the best self-improvement books are written by people who have learned tough lessons in their lives through experience alone.

Self-help books require some level of experience, whether that's professional or personal. You can publish a book on almost any topic, but if you want it to be successful, it needs to come from somewhere and be backed up by something.

Be Specific


Your target audience should be narrowed to a select few. There may be fewer people who are interested in your title, but your advice will be clearer and more effective. Instead of writing about marriage advice, narrow it to marriage advice for newlyweds or relationship advice for couples having their first child.

When it comes to your self-help book, if you can't imagine the one type of person who will benefit from it, you're probably being too general.

Offer Advice That People Can Practice

Respond to popular questions people want to be answered. Many questions can be found on internet forums. Asking people directly what they would want to be explored in book form through social media or in person can also be effective.

Here are some examples of questions you could answer:

  • How to know that someone likes me genuinely and that it's not just about sex?
  • What can I do if my in-laws do not accept me?
  • Can social networks contribute to healthy working relationships?

These questions could help you make your self-help book more specific as well as help you to decide what to write about in each chapter.

Discover Your Target Audience

Any book, but especially one about self-help, demands a good understanding of the reader. For your book to be effective, you must know what problem your audience faces.

Using a universal approach will dilute the effectiveness of your approach. The advice you give should not be generic and to everyone on earth. Instead, you want to see the reader clearly in your mind since that's the only person you will address directly.

What Kind of Person Will Read Your Book?

Get to know your audience by studying their demographics. How old, where, and what gender do you expect most of your readers to be? Think about the motivation of the reader. Is there a reason this reader should purchase your book? Is it frustration, curiosity, or desperation?


Self-help books can be viewed as conversations between a book author and a reader. Identifying who is listening will make it easier for you to speak directly to them.

For a self-help book that focuses on people and social situations, here are some demographics to consider:

  • Singles who want to get into a serious relationship
  • Mothers, or anyone who is getting ready to become a mother
  • Anyone who might be preparing for the next phase of their lives.

Writing content that is completely tailored to your audience can be accomplished by understanding their needs.

Do Your Research

After you decide who will read your book, you need to determine what questions they will have about it. Write down the questions you have. The list you create will form the basis of your research.

You should always conduct research, regardless of whether you are familiar with the subject. You may uncover statistics that support or contradict your opinions. Besides case studies, you'll also find medical data and stories. There is a lot you can use to improve your self-help book. Readers love statistics and they love personal stories. Be sure to incorporate both into your book.

Tell a Good Family or Relationship Story

Writing for self-help requires some inspiration; this will also help you find your voice as an author. To convey their point, well-written self-help books use anecdotes from their own lives or the lives of others. Matt Ham begins Chapter 10 of his book, Redefine Rich, with a scene that immediately grips you.

The story reveals the owner (Ida Mayhew) of the restaurant Matt visits regularly. Matt recalls eating at the restaurant since he was a child and the love he had for Ida, who treated him as if he were a grandchild. In the remainder of his book, Matt describes Ida's legacy, a big point of his chapter.

Using Anecdotes in Writing

Using anecdotes in almost any type of writing, whether it is a book report, a college essay, a press release, or a speech, makes your message stand out among other written materials. While they can be tricky to compose, they're a powerful tool for creating content.

Their impact is remarkable and their accessibility makes them easy to understand. Although it's not your intention, when you wield them, people tend to think you're creative and accomplished.

Draw Inspiration From Existing Titles

No matter what type of love language you prefer, Gary Chapman's helpful book, The Five Love Languages, explains how to express it, along with practical steps (articulated by ourselves and his clients' real-life experiences) for expressing it effectively.

Investigate other books that have been published on your chosen topic while you're researching. Consider these questions:

  • Was there anything the author did well in the book?
  • In your opinion, how could this book be improved by the author?
  • Why will my book be any different than those already published?

Maybe the thing that sets your book apart is its unique backstory. You will have to find that unique angle after sampling what is currently available. A reader will be captivated by your unique perspective. Do your research on successfully published books that offer relationship advice.

Self Help is Relevant

Your book could grow beyond the pages, much like the famous book written by Steve Harvey, Act Like a Lady, Think Like a Man. The book was developed into a movie because of the promise made by the book, to give women the answers to what a man wants.


It was highly controversial due to the true complexity of the topic and many found it to be highly generalized. Steve Harvey has since covered many segments in his television show offering help to women who need relationship advice.

Publishing relationship advice can truly offer more opportunities for you as an author. When you master how to write your self-help book, you can grow your voice and write sequels to your own book.

Other Benefits of Publishing Relationship Books

Within the last ten years, the self-help industry has grown to a size of over ten billion dollars alone in the United States. People are becoming increasingly self-aware and proactive about their wellness.

Humans are social creatures, and being successful as a social being is one of the primary skills a person has to have. In Dale Carnegie's self-help classic, How to Win Friends & Influence People, he addresses the issues people encounter in the social process while teaching readers how to influence others and expand their social circle.

Inspirational books aren't meant to enhance the lives of your readers - they are meant to improve them. It is all about expanding what people have, rather than improving their perceived weaknesses. Each book can be treated as a discovery of hidden knowledge if you approach it with a playful, curious perspective that helps you express that book from an authentic, expansive place.

The Title Matters

A good title will improve the chances of a reader picking your book up. You should have a clever book title, but not one that makes readers wonder what the book is about. A subtitle is also important for nonfiction writing.

Good Book Titles Have Three Attributes

Titles alone won't be enough to make your book successful. However, a poor title largely prevents it from succeeding. An excellent title should possess these attributes:

Grab Readers’ Attention

Attracting attention can be done in a variety of ways. Make a promise, provoke debate, be provocative, controversial, etc. You should have a title that catches the attention of your readers and encourages them to contemplate the material.

Can Be Easily Remembered

Besides being the first thing readers hear about your book, the title is also the one thing that leads them back to the book itself. A customer can't find your book in a bookstore if a friend recommends it to them but they can't recall its title.

Offers Excellent Information

You can test this principle by asking yourself: Would someone have to ask what your book is about if you told them the title? If so, that's not a good title.

Even though the title of your book should be informative and easy to understand, it doesn't need to sum up the entire idea of the book.

Your Title Should Be Relevant to Its Marketing

Non-fiction marketing offers a variety of fun methods for self-help authors. To promote your book, use the hashtag associated with its title. Make a series of videos about the content of your book and offer them for free in exchange for an email account. You can also hold a Facebook Live Q&A session to answer questions about your book.

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