Using Amazon Ads to Achieve Data-Driven Book Sales – The Urban Writers

Amazon Ads Unveiled: A Data-Driven Approach to Boosting Book Sales

by The Urban Writers

Effective marketing is key to selling your book. Amazon ads will help you achieve data-driven book sales. Let's dive into why you should consider paying for ads on Amazon to sell your book.

Why Amazon Ads?

We're going to look at developing your Amazon ad strategy shortly, but you may be wondering why you should bother paying for advertising on Amazon in the first place.

Amazon is an online retail giant that isn't going anywhere soon. It is one of the most popular places for people to go for online shopping when it comes to books. Amazon is a consistently popular choice for people buying things, including books, because it has such a wide array of options at affordable prices. In addition to this, it offers very convenient delivery and shopping methods.

So Amazon is popular, but why pay for ads? It's all about the way Amazon works. In order to boost your book sales on Amazon, your best bet is to pay for advertising. Amazon offers advertising methods that are based on data. This means the data you put in your ads and book descriptions will help you reach more of your target audience.

Data-driven book sales are the way of eCommerce. Advertisements are targeted at people based on keywords and learned behavior through the data that is collected. You will usually see on websites a notice about how the website uses cookies and how you can choose to reject or accept some. Some of these cookies are necessary for the website itself to run, while others are all about giving you the best user experience. Websites can give you the best user experience by collecting data. And Amazon collects data on customers to recommend products they might like. So, by using customized ads, you can target customers who are likely to be already interested in the type of book you have written.

The good thing about paying for ads on Amazon is that you have data analytics available to you. This means you can review how effective your ads are at reaching the right people.

So, if you've self-published a new book and are looking at how to market it, paying for ads on Amazon is effective because you will reach people who are likely interested in your book.

Amazon Ads

Types of Amazon Ads

There are 3 different types of packages for Amazon Ads when it comes to selling books. These are:

  • Sponsored Products
  • Sponsored Brands
  • Lock screen Ads

Please note that the availability of these 3 options depends on your location. Let's look further into each of these:

Sponsored Products

If you are promoting an individual book or a couple of individual books separately, then sponsored products are a good ad type to go with. You will be able to run a full ad campaign for your masterpiece. You can choose your own keywords, or alternatively, you can allow Amazon to select the targeting automatically. These Amazon ads help you increase the visibility of your books using keywords that match readers' interests. Sponsored product ads are available from Amazon in all countries.

Sponsored Brands

These Amazon ads go a bit broader than sponsored product ads. Sponsored brand ads are more about promoting all of your work and your author's brand as a whole. You can select a collection of the books you want to promote, along with your author brand. The great thing about these ads is that they help you boost your book sales on Amazon by taking readers to a customized landing page for your work. You can customize the headline and content of these ads to drive awareness of your books. Sponsored brand ads are available in select countries.

Lock screen Ads

These ads are for ebooks and work on e-readers like a tablet or Kindle. Lock screen ads are beneficial for ebooks because they target people who already read ebooks actively. Not only that, but they are also smart with their targeting. Your ebook will be promoted to readers who enjoy books of the same genre. Readers can click on the ad to buy the book. You are able to customize the text in your ad. Please note that lock screen Amazon ads are only available in the US.

Amazon Ads Strategy

So, what can you do to start boosting book sales on Amazon with ads? Here are some things you must be aware of when going about advertising on Amazon.

Search Engine Optimization

SEO is the crown jewel of internet content. If you want people to see your stuff online, they have to be able to find it! And in order for people to find your content, it has to be optimized for search engines. This involves structuring the content in a certain way so that it shows up higher in search engine results.

A key part of SEO is using keywords. These are the words that people who may be interested in your book would use in search engines. It's important to choose the right keywords and place them correctly in your book descriptions and ads. Keywords should include the genre of your book (if your book is a self-help book, use self-help as a keyword so potential readers with an interest in that genre can find it). Use your main keywords as early as possible in your ads and book descriptions.


Amazon ads result in data-driven book sales. So you need to ensure your data is correct. A really important type of data for boosting book sales on Amazon is metadata. Let's break down this term:

  • Data is information
  • Meta is when something refers to itself

So, metadata for a book is basically information about the book itself. Metadata for a book would include the title and subtitle, the author's name, publishing information, ISBN, and copyright information. It's important to have the metadata correct because it's kind of like the data version of a keyword. If people want to find a specific book, they will search for the title; if they want to find books by a specific author, they will search for the author's name. It's really important to have your metadata up-to-date, correct, and crucially consistent. If you have several books but all under different pen names, then readers won't be able to find all your work easily.

Having the correct metadata in ads on Amazon is important so that, simply put, the person seeing the ad knows exactly what you are advertising. There is no point in having an advertisement for your book with a different title or subtitle than the one they will see if they go to buy it, as this will just lead to confusion.

Best Practices

When it comes to your Amazon ad strategy, here are some best practices for data-driven book sales.

  • Start your ad campaign early. Your ad campaign should be up and running when your book goes up for sale.
  • Review the data from your ad campaign regularly. This will help you see how effective it is and what you may need to change.
  • Set aside a budget for boosting book sales on Amazon through advertising. Do this before you put your book up for sale.
  • Advertise more during the busier seasons. The holiday season is a particularly good time to advertise your book because more people are buying books at that time. If your book is related to a particular time of year, then increase your advertising around that time.
  • Think about your target audience when creating your ads on Amazon. Who are you marketing your book to? What kind of language will they respond to?
  • Always read the book's advertising guidelines before setting up your ad campaign on Amazon.
  • Use appropriate imagery in your ad campaign. The cover artwork is particularly effective.

Amazon Ads

Don't Rely on Just One Outlet

Having the right Amazon ad strategy is really important for selling your books on Amazon. And there's no doubt Amazon is a popular choice for readers to buy books. At the same time, it's important to avoid relying on one singular outlet to sell your books. Here are some other ways of selling and promoting your books.

Other Online Retailers

While Amazon is one of the major online outlets for selling books, it's not the only one. Ensure you look into other online retailers to engage in data-driven book sales with. Depending on where in the world you are, there may be good home-based (in your country, state, or city) retailers that you can sell with. When looking into other online retailers, consider the following:

  • Where do they ship to?
  • Where can I sell from?
  • What are the delivery terms?
  • Is the website popular with my current and potential readers?

Those questions are important to look at to ensure you are picking the right outlet to sell the book. You want to consider who is actually going to buy your book and whether they will be using the particular site of your choice. It is good to support local retailers too. Before spending money on advertising with an online retailer, always look at their terms and conditions.

Traditional Book Stores

It can be difficult to get your work into a traditional bookstore if you are not with a literary agent. However, it is doable. A lot of surveys suggest that physical copies of print books are still more popular among readers than digital books and that a lot of readers still enjoy shopping in bookstores.

It's worth looking into the possibility of getting your masterpiece into a bookstore. Start local and small before thinking of big chains.

Selling Direct

Selling books directly to customers by yourself is a fairly new option. Basically, rather than selling books through another retailer, you will sell books from your own website. Here are some things to keep in mind for selling directly:

  • You need a website
  • It can be difficult to get traffic to your page if you are a new author
  • You are entirely responsible for delivery.

Selling directly is a good option to go with, along with selling through established retailers. So, it could be something you invest in alongside Amazon ads. It's not recommended to rely purely on selling directly without making your book available elsewhere. Generally, selling direct works is better for authors who are already established and have a following.

Self Marketing

As well as boosting book sales on Amazon with an ad strategy that is well thought out and executed, you should focus on marketing your books in other ways by yourself. Ads on Amazon are effective, but they shouldn't be your only port of call.

Press releases are really good for getting interviews. Most self-publishing services will make up a press release for you for a fee. You can send it to local radio stations, newspapers, and other media outlets to seek out publicity for your book.

In the modern literary scene, social media is an absolute must for marketing yourself as an author and your book. Most of your potential readers will be using some kind of social media. It's worth doing some research into how you can promote your work on social media platforms. Different platforms are better suited for different kinds of content and have different target demographics. Get to know the best methods of promoting yourself on social media, and you will be able to reach new readers.

As well as these two big things, seeking out good reviews and sharing them is a good way of growing your readership. Approach reviewers for genuine feedback that you can share about your book. In addition to this, crafting a good book description goes a long way toward helping you appeal to your audience.

Amazon Ads

Final Thoughts

Amazon ads are effective for selling any product, including books. You can achieve data-driven book sales with paid, targeted advertising that will ensure your book is put in front of people who will be interested in it. Boosting book sales on Amazon with a paid, customized ad campaign is the way forward when selling your books online.


Ready to Get Started?

Get in touch with one of our Customer Support and Success Representatives! Let’s talk about your content creation needs and how we can help you achieve your goals. Check out our hours of operation.

+1 (855) 742-0902

Or drop us an email

Contact us at and one of our dedicated Customer Support and Success Representatives will reach out to you. We would love to answer any questions you have or provide additional information.
We are looking forward to collaborating with you!