Success Stories: Authors Thriving With Hybrid Publishing Approaches
All publishing methods have their appeal and drawbacks, but we can't deny that there are a lot of authors becoming hybrid publishing success stories. We're seeing authors triumph in hybrid publishing due to the blend of the professional elements of traditional publishing and the freedom and access of self-publishing.
Hybrid publishing is basically a blend between traditional publishing and self-publishing. The author will team up with a publisher who will provide a professional service; however, the author will contribute financially to the book's production and publishing costs. It's basically a hybrid of the two more common models.
In this piece, we're going to take a step into the world of hybrid publishing and why it so often leads to success for authors. We also have some hybrid publishing best practices for you to follow to ensure everything goes smoothly for you.
We're Seeing Hybrid Publishing Success Stories
Crucially, with hybrid publishing, people are getting their books out there. Authors can get their works published much easier these days compared to when they were relying solely on traditional literary agents. We're seeing authors triumph in hybrid publishing by getting their work produced and printed to industry standards and having their work published.
It would be wrong to say hybrid publishers don't have standards; that's far from the case. In fact, a good hybrid publishing service should be able to show you examples of their work and should have minimum requirements for the books they produce. That being said, it is easier to get on board with a hybrid publisher than a traditional one.
Between paying for book production and giving the author an advance, a traditional publisher puts in a greater financial stake than a hybrid publisher. This may seem beneficial to the author; after all, they have to pay less. But this means traditional publishers not only demand a greater level of creative control over the book, but they are also much more selective. Traditional publishers want to be sure that the book is going to make their money back, so they tend to stick with a type that fits their mold for what an author looks like.
This means that authors from minorities and marginalized communities are less represented in the literary world through traditional publishing. It can be seen as a risk to publish work from an author who doesn't fit into the social majority. And so some author's stories get left behind.
With hybrid publishing, there are fewer hangups about what types of books and authors are marketable. That doesn't mean that there are no standards in terms of the quality of the work itself, but hybrid publishers will have a more diverse clientele.
It's more difficult for people from societal minorities, such as indigenous people, to get published. For example, in the past, Māori people in New Zealand were very underrepresented in the literary scene. However, hybrid publishing offers an opportunity.
Real Voices
The great thing about hybrid publishing (and self-publishing) is that people who would not normally be represented through traditional publishing can tell their stories. And crucially, it is their own real, genuine story. This is really important because oftentimes when societal minorities go to tell their story, it's edited down or censored to ensure it is in keeping with the expectations of the societal majority. However, as hybrid publishers offer more creative control to the author than traditional publishers, the writer can ensure their story is being represented in a genuine way.
The real story of hybrid publishing success is that it allows publishing to become more open to people regardless of race, sexuality, or any other way of categorizing people. The books are produced to a high standard in terms of printing and editing, so they will meet industry standards. In addition to this, hybrid publishers have connections with distributors and marketers, so the book can become a bestseller.
Professional Guidance
A good hybrid publishing service will do three things:
- Ensure your book is up to industry standards.
- Guide you through the publishing process and provide you with input and advice about what's needed.
- Offer help with the marketing and promotion of your masterpiece.
The great thing about hybrid publishing, which brings so much success, is that you are getting professional guidance throughout the entire publishing process. The service will help you through every step of the way, which is an advantage over self-publishing, where you are largely on your own. A hybrid publisher allows you to have a safety net behind you and ensure everything is done right in the case of your book.
Hybrid Publishing Best Practices
Here are 5 hybrid publishing best practices to ensure you are another case of an author triumphing in hybrid publishing.
- Research various hybrid publishing companies thoroughly before committing to one.
- Ask to see examples of work; a legitimate hybrid publishing service should have no problem showing you proof of high standards.
- Inquire about the plan and vision for your book. A good professional should be able to give you an outline of how your work will achieve success.
- Read the contract thoroughly before signing, and never rush to sign anything.
- Remember, a legitimate hybrid publisher will not ask you to cover all the finances while giving up all creative control.
It's important to be mindful that there are scams out there, just like there are in self-publishing. It's wise to get a second opinion and do research before committing to a hybrid publishing service.
Other Tips
Hybrid publishing success stories are built on passionate authors, preparation, and well-written books. Here are a few things you can do on your side of things:
- Your hybrid publisher will see that your book is thoroughly edited, but you should do a basic edit yourself (or have someone you trust do one for you). AI tools can be used to do a basic edit (but you should always review their work).
- Build up your author brand to make yourself stand out in a unique way.
- Develop your social media presence. Having a good handle on social media platforms will help you promote your work and build a community around your writing. You should definitely become a part of BookTok.
- It's worth investing in an author's website to give yourself even more of an online presence. Look into SEO to ensure your site is easy to discover. From there, you can develop a mailing list (a valuable tool), start a blog, and even eventually sell your books directly.
- Start working on your next project. While you have momentum and passion in high amounts, it's worth planning your next idea. In reality, you'll probably take a break after your book launch, but it's worth getting a few ideas out there while the creativity is flowing.
Knowing your hybrid publishing best practices and following these tips will go a long way toward helping you become another author triumphing in hybrid publishing.
Final Words
Hybrid publishing success stories come from the marriage of professional industry standard services of a traditional publisher with a model that allows for greater accessibility and freedom.