Have you ever tried using infographics on your website?
If not, it's time for you to start.
The truth is, you can boost your SEO through infographics. But first, you need to know how to make compelling infographics. Then when you use them effectively, you will improve your site by leaps and bounds.
How to Boost Your SEO With Infographics
Nowadays, more and more people are beginning to realize how valuable infographics are, especially for SEO. If you want to stand out, you shouldn't just learn how to write awesome content for your site.
You should also start using infographics to make things more interesting for everyone. To make things easier for you, here are some of the most practical ways to use these incredible visual tools:
Find and Use the Right Keyword
One of the first things you should do is to determine your keyword or keyword phrase. When it comes to SEO, keywords are very important. You can test this for yourself. Think of a topic and search for it on Google.
As you go through the search results, you will see something very interesting. All of the top results share one thing in common—they all have the same (or very similar) keywords. So, before you even start creating your infographic, you should already have a keyword or keyword phrase in mind.
Once you have the best keyword for your topic, you can start creating your infographic around it. Also, make sure the rest of your content uses the same keyword to ensure consistency throughout.
Make It Informative and Accessible
To make your infographic more effective, you should use accompanying text with it. For one, you should add an "alt tag" to your infographic. You use this alt tag within your page's HTML code (or you can add this to your site via your content management system) to show what your infographic represents.
By adding this short and simple piece of information, you will already boost your SEO. The alt tag lets search engines know the type of information your infographic provides. Also, if your image doesn't load, this text will let your site's visitors know what the image is all about.
For accessibility, the main thing to focus on is the load time of your infographic. If it takes too long to load, Google might not suggest your page to users. And just as bad is your site's bounce rate increasing because visitors don’t stick around for a web page to load (not when other pages load very fast).
Optimize your infographic by using the right file type, file size, and information. Only add the most significant details on the infographic to make it readable (informative), easy to load (accessible), and a valuable addition to an article's overall content.
Only Use Visuals of the Highest Quality
When it comes to creating your infographics, you want to stay away from generic appearances. For instance, even though stock images are a lot cheaper, they tend to be overused and boring. You'd better think twice because this will affect your SEO.
To help your site rank higher on Google search, create high-quality infographics that are interesting and contextually relevant (more on this in a bit). These types of infographics will engage your audiences and improve your site's overall SEO performance.
Use the Proper Format
Infographics have different styles and formats for you to choose from. The ones you choose will depend on your industry. Think about it. How will your audiences feel if you have a website for children's books and you use a dark style and a text-heavy format?
Anyone who sees such an infographic will probably leave your website right away!
Consider the information you want to present, then use the appropriate format. Let's use our children's book website as an example. Let’s say you want to explain the types of books that are appropriate for children depending on their age or developmental stage.
In such a case, you can use a timeline infographic with a lot of pictures or icons. Also, use colors that complement each other to make it appealing to look at.
Other common examples of infographic formats you can use are informational, comparison, process, and list formats.
Take Advantage of Backlinks
Another extremely effective method of using infographics to improve your SEO is by taking advantage of backlinks. This activates the shareability of your infographics to make them more beneficial for you.
If you can create an extremely compelling and informative infographic, people will definitely start using and sharing it. After publishing your infographic, wait for about a week or two for people to see it.
Then you can start performing a reverse image search to see which sites have grabbed and shared your image. Each time you find a site, reach out to the owner and request them to add a backlink to the infographic.
That way, when other people see your image on other sites and click on it, they will be brought to your website. Then they can start exploring your pages to see what else you have to offer. This makes backlinks extremely valuable, especially in the world of SEO.
Creating Infographics That Stand Out
As a digital marketer, an online business owner, or someone who's interested in SEO, you should learn how to create infographics. If you're still doubtful, you can check the visual content marketing statistics to see the power of these informative visual elements.
But before you can publish infographics on your site, you should learn how to make them. The infographics you create should immediately catch the eyes of your site visitors. And you can do this by following three simple steps (once you’ve chosen your topic):
1. Research, Research, Research!
Before anything else, you should do your research. If you want your infographic to attract organic traffic, you should come up with awesome content. No matter how gorgeous your design is, if the info you provide is too generic, your users won't be interested in it.
Remember that you want others to pick up and share your content. It would be amazing if bloggers, other business owners, or even influencers share your infographics. Then you can reach out to them for backlink opportunities!
The best way for you to create new, interesting, and exclusive content is by doing your own research. Once you have a topic in mind, you can create your content. Then you can use that content to come up with the best and most relevant infographic possible.
Here's a pro tip for you: If you really want to come up with the best content, identify your audience first. So, your process should be—identify your topic, pinpoint your target audience, research, create content, build your infographic.
2. Organize Your Information
When you're done with your research, the next step is to organize the information you have gathered. This will help you create your content and your infographic. Throughout your research, you'll find a lot of interesting things. You will also come up with your own unique ideas.
For your content to stand out, you must present all of the information in a logical and easy-to-digest way. If you can do that, building your infographic becomes a lot easier. All you would have to do then is pick out the most important details and add these to your infographic.
Think about the format you will use and the design elements you will add to your infographic. You can even add charts and graphs if you think these will add to the informational value and appeal.
By organizing your information, you will also be able to create an organized infographic your readers will truly appreciate. Then you can move on to the final step ...
3. Create a Clear and Compelling Design
The design phase is the most enjoyable (and challenging!) part of creating your infographic. Yes, it will take considerable time and effort. But when you see your infographic coming together, you will feel inspired to keep going.
Even if this is your first time creating this visual element, learning how to design your infographic is a breeze. The good news is there are many online tools out there such as Canva and Piktochart to help you out.
These online tools are innovative, user-friendly, and best of all, they're free! (However, there are also paid options if you need more design options) Using the content you have created as your guide, you can start designing your infographic with these tools.
When you're done, you may want to show your creation to a colleague or even an expert in your industry. That way, you can get valuable feedback, whether you need to make some changes or if it's already worthy to be published on your site.
How Does Using Infographics Improve Your Site?
There's no doubt about it. Infographics will boost your SEO and drive organic traffic to your site. If you want to focus on learning how to make infographics, hire a professional SEO writing service to help you create your content.
With that out of the way, you can start honing your infographic-building skills. Once you start using this visual element, it will improve your site in the following ways:
- To help you rank higher on search engines.
- To create the perfect message in a visually appealing way.
- To simplify your content to make it more enjoyable.
- To engage your readers and convince them to keep exploring your site.
- To make your site more relevant in the industry and the online world.
Final Thoughts: Making the Most of Infographics
As you can see, using infographics is more than a trend. It is a necessity. Now you know how valuable infographics are, how to make your own, and how to use them on your site. All that is left to do is apply what you have learned.
Then you can start reaping the benefits of these simple yet crucial visual elements. Ultimately, infographics will help increase your site's shareability along with its overall value. So start making yours now!